The image shows a tough ruggish- looking man in his late 30s to early 40s lighting a cigarette with a zippo lighter. He’s sporting some light stubble on his jaw and cheeks, giving him a scruffy look. His jawline is fairly strong, and his expression is serious and focused—his brow is slightly furrowed, and he appears intent on something out of frame. His complexion is tanned, and you can see faint lines on his forehead and around his eyes. He is wearing a slightly worn leather cowboy hat. Over a shirt, he’s wearing a weathered leather coat with visible seams and a turned- down collar. At his waist, he has a gun belt with a holster. It’s reminiscent of mid- 20th- century American advertising photography, often associated with rugged “Western” imagery. The colors are bold and saturated. The style evokes a sense of adventure, individualism, and the archetypal cowboy persona that was popular in classic print ads of that era