At the top of the image, bold letters spell out 'This is the future Vegans want!' A photorealistic image of a man sitting on the floor of a dark room, tied up with ropes around his chest and hands behind his back. He wears a button-up shirt, and his mouth is covered with duct tape. His expression is one of pure terror. Two small, realistic-sized lobsters are crawling toward him menacingly. One lobster holds a small, clearly visible knife in its claw, ready to attack.